| Finding every listing | Searched, matched and held in one record | One directory at a time, by hand | A bulk submission run at onboarding |
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| Keeping them in step | Compared against your Google profile, continuously | Correct on the day somebody fixed it | Correct while the sync tool is paid for |
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| Making the correction | Submitted for you, then read back to confirm it took | Whoever still has the login for that site | Batched in with the rest of the retainer |
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| Duplicate listings | Flagged when two records share your name and number | Almost never looked for | Sometimes covered, often extra |
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| Directories you are missing from | Reported as an opportunity, never as a fault | Unknown, so never acted on | Sold on as a citation-building package |
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| Your team’s time each month | Reading and approving, nothing else | Several hours, never billed to anyone | Briefing calls and report meetings |
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| What it costs | One fixed subscription, whatever the volume | Nothing on paper, paid in staff hours | A retainer, usually the largest of the three |
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